Her coming out was sincere, and her parody of influencers was so well received, it spawned a meme. This June, the facetious tweets and TikToks began right away.Ī little after midnight on June 1, Katie Johantgen riffed on a common advertising format, typing an emotional coming out story, bookended with the reveal of a brand partnership: “I’ve realised life is short,” she wrote on Twitter, “which is why this pride I’ve decided to partner with Taco Bell, so I can Live Más.” (Live Más is the taco chain’s Spanglish tagline, meaning ‘Live More’).